# Greenworks Tools: Headless to theme migration for a global brand

> How we migrated a complex headless Shopify setup to a blazing fast Online Store 2.0 theme, increasing conversion by 24%.

Canonical page: https://www.thesjdevelopment.com/work/greenworks-tools-migration

### The Challenge

Greenworks Tools was struggling with a complex, hard-to-maintain headless Shopify setup. Content updates required developer intervention, and page performance was suffering due to a heavy JavaScript payload.

### The Solution

We migrated their entire tech stack back to a native Shopify Online Store 2.0 theme, completely custom-built from scratch. 

By leveraging native Shopify features and optimizing our liquid architecture, we gave their marketing team full control over the storefront while simultaneously drastically improving performance.

### The Results

- **Blazing Fast Speeds:** Reduced Time to Interactive (TTI) by over 60%.
- **Increased Conversions:** A smoother UX directly contributed to a 24% uplift in conversion.
- **Empowered Marketing:** The team can now build landing pages in minutes, not days.

## Website gallery

- [Desktop overview](https://images.unsplash.com/photo-1416879598446-24e031a02796?auto=format&fit=crop&q=80&w=1200&h=800)

Discuss a project: https://www.thesjdevelopment.com/contact