Headless to theme migration for a global brand

The Challenge

Greenworks Tools was struggling with a complex, hard-to-maintain headless Shopify setup. Content updates required developer intervention, and page performance was suffering due to a heavy JavaScript payload.

The Solution

We migrated their entire tech stack back to a native Shopify Online Store 2.0 theme, completely custom-built from scratch.

By leveraging native Shopify features and optimizing our liquid architecture, we gave their marketing team full control over the storefront while simultaneously drastically improving performance.

The Results

• Blazing Fast Speeds: Reduced Time to Interactive (TTI) by over 60%.
• Increased Conversions: A smoother UX directly contributed to a 24% uplift in conversion.
• Empowered Marketing: The team can now build landing pages in minutes, not days.